What kind of retail systems do rural India and China have?

Question

Quizplus · Accepted Answer

In a country where there are more than a million small retailers, as in rural India and China, to sell directly to the retailers, the firm would have to build a huge sales force. This would be very expensive, particularly since each sales call would yield a very small order. Accordingly, it makes economic sense for the firm to sell to the wholesalers and the wholesalers to deal with the retailers.

What Kind of Retail Systems Do Rural India and China