_____ refers to the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses.
A) Channel exclusivity
B) Channel knowledge
C) Channel quality
D) Channel skill

Question

Quizplus · Accepted Answer

The expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses, is referred to as their channel quality. Although the quality of retailers is good in most developed nations, in emerging markets and less developed nations, channel quality is variable at best.

_____ Refers to the Expertise, Competencies, and Skills of Established