This step in international market research often relates to the cost of collecting primary data that can address the research problem and objectives directly versus using available secondary data.

Question

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Assessing the costs and benefits of the research often relates to the cost of collecting primary data that can address the research problem and objectives directly versus using available secondary data. If secondary data are available, such data are typically available as a less costly alternative to collecting primary data. The costs that drive up the spending in primary data collections broadly include survey development and sampling frame issues.

This Step in International Market Research Often Relates to the Cost