_____ implies that a firm may be able to customize its product range to suit the needs of different customer groups without bearing a cost penalty.

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The term mass customization has been coined to describe the ability of companies to use flexible manufacturing technology to reconcile two goals that were once thought to be incompatible: low cost and product customization. Mass customization implies that a firm may be able to customize its product range to suit the needs of different customer groups without bearing a cost penalty. Research suggests that the adoption of flexible manufacturing technologies may increase efficiency and lower unit costs relative to what can be achieved by the mass production of a standardized output.

_____ Implies That a Firm May Be Able to Customize