If a firm is trying to enter a market where there are already well-established companies, and where global competitors are also interested in establishing a presence, the firm should choose a(n) _____.
A) franchise
B) greenfield investment
C) joint venture
D) acquisition

Question

Quizplus · Accepted Answer

If the firm is seeking to enter a market where there are already well-established incumbent enterprises, and where global competitors are also interested in establishing a presence, it may pay the firm to enter via an acquisition.

If a Firm Is Trying to Enter a Market Where