A(n) _____ strategy makes most sense when demands for local responsiveness are high, but cost pressures are moderate or low.

Question

Quizplus · Accepted Answer

Localization is most appropriate when there are substantial differences across nations with regard to consumer tastes and preferences, and where cost pressures are not too intense. By customizing the product offering to local demands, the firm increases the value of that product in the local market.

A(n) _____ Strategy Makes Most Sense When Demands for Local