A strategy that focuses on increasing the attractiveness of a product is referred to as a(n) _____.

Name: A strategy that focuses on increasing the attractiveness of a product is referred to as a(n) _____.
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A strategy that focuses primarily on increasing the attractiveness of a product is known as a differentiation strategy. Michael Porter has argued that low cost and differentiation are two basic strategies for creating value and attaining a competitive advantage in an industry.

A Strategy That Focuses on Increasing the Attractiveness of a Product