Responding to pressure for _____ requires that a firm differentiate its product offering and marketing strategy from country to country.

Question

Quizplus · Accepted Answer

Responding to pressures to be locally responsive requires that a firm differentiate its product offering and marketing strategy from country to country in an effort to accommodate the diverse demands arising from national differences in consumer tastes and preferences, business practices, distribution channels, competitive conditions, and government policies.

Responding to Pressure for _____ Requires That a Firm Differentiate