For firms that are selling a product that serves universal needs, and that do not face significant competition, a(n) _____ strategy makes sense.

Question

Quizplus · Accepted Answer

Many enterprises have pursued an international strategy, taking products first produced for their domestic market and selling them internationally with only minimal local customization. The distinguishing feature of many such firms is that they are selling a product that serves universal needs, but they do not face significant competitors, and thus unlike firms pursuing a global standardization strategy, they are not confronted with pressures to reduce their cost structure.

For Firms That Are Selling a Product That Serves Universal