A(n) _____ customizes the product offering to local demands and increases the value of that product in the local market.

Question

Quizplus · Accepted Answer

A localization strategy is most appropriate when there are substantial differences across nations with regard to consumer tastes and preferences, and where cost pressures are not too intense. By customizing the product offering to local demands, the firm increases the value of that product in the local market.

A(n) _____ Customizes the Product Offering to Local Demands and Increases