An automotive manufacturer sells a limited number of high-end,custom-built cars,using technologically advanced power systems.What strategy is the manufacturer using to gain competitive advantage?
A) A low-cost provider strategy
B) A broad differentiation strategy
C) A focused low-cost strategy
D) A focused differentiation strategy
E) A best-cost provider strategy

Question

Quizplus · Accepted Answer

The manufacturer is using a focused differentiation strategy because they are targeting a specific market (customers who want high-end, custom-built cars with advanced power systems). This strategy involves tailoring their product and marketing efforts to meet the unique needs and preferences of this niche market.

An Automotive Manufacturer Sells a Limited Number of High-End,custom-Built Cars,using