An organic foods manufacturer insists on portraying the cleanliness of its farms in its advertisements,charges a higher price for its products,and sells its products only through reputable distributors.What strategy is the manufacturer using to deliver superior value to customers?

Question

Quizplus · Accepted Answer

The manufacturer is using signaling as a strategy by emphasizing the cleanliness of their farms in their advertisements and selling their products only through reputable distributors. This signals to customers that they are offering a high-quality product, which justifies the higher price.

An Organic Foods Manufacturer Insists on Portraying the Cleanliness of Its