The halo effect is also called the horn-and-halo effect because not only can a single positive trait be generalized into an array of positive traits,but the reverse is also true.

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The halo effect occurs when we form an impression of an individual based on a single trait,such as being attractive.The phenomenon is also called the horn-and-halo effect because not only can a single positive trait be generalized into an array of positive traits but the reverse is also true.

The Halo Effect Is Also Called the Horn-And-Halo Effect Because