After Mary's Gifts and Cards surveyed its customers,it discovered that its customers preferred the company's competition more than 70% of the time.The most frequently cited reason was customer service.This information will be most helpful to introduce to her employees during which stage of Lewin's change model?

Question

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In the changing stage,employees need to be given the tools for change: new information,new perspectives,new models of behavior.Managers can help here by providing benchmarking results,role models,mentors,experts,and training.

After Mary's Gifts and Cards Surveyed Its Customers,it Discovered That