Personal Care Products Recently Introduced a New Acai Berry Shampoo

Personal Care Products recently introduced a new acai berry shampoo.Rinn,director of new product development,has just reviewed the dismal results.As it appears that his team adequately researched the product's acceptance by consumers prior to its introduction,he is confused by the outcome.But to keep his team open to innovation,Rinn should __________.

A) step down as director
B) fire and replace the team lead as an example to others
C) acknowledge the team for their effort
D) ignore the product failure
E) demote the team leader