Some engineers design electronic products,such as DVD remote controls,with so many buttons that these devices are ultimately useful only to other engineers.As one writer noted,"People who design products are experts cursed by their knowledge,and they can't imagine what it's like to be as ignorant as the rest of us." This is known as the curse of knowledge.

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As our knowledge and expertise grow,we may be less and less able to see things from an outsider's perspective.Hence,we are often apt to make irrational decisions.Why do some engineers design electronic products (such as DVD remote controls)with so many buttons,devices ultimately useful only to other engineers? Why are some professional investors and bankers prone to taking excess risks? Why are some employees so reluctant to adopt new processes? The answer may be what's known as the curse of knowledge.As one writer put it about engineers,for example,"People who design products are experts cursed by their knowledge,and they can't imagine what it's like to be as ignorant as the rest of us." In other words,as our knowledge and expertise grow,we may be less and less able to see things from an outsider's perspective-hence,we are often apt to make irrational decisions.

Some Engineers Design Electronic Products,such as DVD Remote Controls,with So