Susanne,the CEO of national IT manufacturer,was approached by Simple Phones,a new company that is marketing a new type of phone,to partner with the company on a project.The partnership is uncertain since the company and technology are new.Susanne is uncertain what to do because she is limited by numerous constraints,such as the uncertainty and complexity of the technology,the management success of Simple Phones,and time,since other companies are interested in the partnership.This is an example of _____.

Question

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The bounded rationality concept suggests that the ability of decision makers to be rational is limited by numerous constraints,such as complexity.The problems that need solving are often exceedingly complex,beyond understanding.

Susanne,the CEO of National IT Manufacturer,was Approached by Simple Phones,a