Brilliante Pens,a 125-year-old pen manufacturer,has continued to market very high-quality pens,many over $1,000,to executives globally,always maintaining its reputation of superior value.Brilliante is an example of an organization utilizing a cost-focus strategy.

Question

Quizplus · Accepted Answer

The focused-differentiation strategy is to offer products or services that are of unique and superior value compared to those of competitors and to target a narrow market.Some luxury cars,like the Rolls-Royce,Ferrari,and Lamborghini,are so expensive that only a few car buyers can afford them.The cost-focus strategy is to keep the costs,and hence prices,of a product or service below those of competitors and to target a narrow market.

Brilliante Pens,a 125-Year-Old Pen Manufacturer,has Continued to Market Very High-Quality