One report reads that big companies,such as Amazon,Google,or Apple,"are no longer content simply to enhance part of your life.The new strategy is to build a device,sell it to consumers,and then ____."

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With big companies,especially big-tech companies such as Amazon,Google,or Apple,the strategy is to get consumers tied not just to a brand or device or platform but to make them captive of the company's ecosystem and to get them connected "as tightly as possible so they and their content are locked into one system," says analyst Michael Gartenberg.

One Report Reads That Big Companies,such as Amazon,Google,or Apple,"are No