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George,a Chef and Owner of a Popular Restaurant,is Always Visiting

Question 96

Multiple Choice

George,a chef and owner of a popular restaurant,is always visiting his competition to observe how they are doing things in their restaurants.He told one of his managers that "I do this because I want to know what is going on.I am always concerned that one of our competitors will surprise us with a new service or menu item like us,but better." George is utilizing ___.


A) competitive intelligence
B) environmental scanning
C) TQM
D) corporate spying
E) management by observation

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