Tom and his family have developed a successful business selling fertilizer to other farmers in his area,consisting of rich,organic compost material.Recently ABC Seed,a national seed company,has been marketing a chemical fertilizer to his customers that is less expensive than Tom's product.ABC's efforts are an example of ___ in Porter's model for industry analysis.

Question

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In an example of the threats of substitute products or services,oil companies might worry that Brazil is close to becoming energy self-sufficient because it is able to meet its growing demand for vehicle fuel by substituting ethanol derived from sugarcane for petroleum.

Tom and His Family Have Developed a Successful Business Selling