Porter's competitive strategies of cost-leadership and differentiation focus on ____ markets,and the cost-focus and focused-differentiation strategies focus on ____ markets.

Question

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Porter's four competitive strategies (also called four generic strategies)are (1)cost leadership (wide markets), (2)differentiation (wide markets), (3)cost-focus (narrow markets),and (4)focused-differentiation (narrow markets).(See Figure 6.3. )

Porter's Competitive Strategies of Cost-Leadership and Differentiation Focus on ____