ABC Technology makes and sells only one product,a high-quality processor for mainframe computers,within its market,Silicon Valley,California;ABC utilizes a _____ strategy.

Question

Quizplus · Accepted Answer

In a single-product strategy,a company makes and sells only one product within its market.Making just one product allows you to focus your manufacturing and marketing efforts just on that product.This means that your company can become savvy about repairing defects,upgrading production lines,scouting the competition,and doing highly focused advertising and sales.

ABC Technology Makes and Sells Only One Product,a High-Quality Processor