Jerome's Italian Pizza is in a very competitive industry,and its upper management believes that by focusing on the strategy of lowering costs and prices,providing quicker delivery,and providing good customer service,this will result in higher profits.This is an example of a strategic goal.

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Strategic goals are set by and for top management and focus on objectives for the organization as a whole.For example,top managers of Dallas-based Southwest Airlines ensure that the airline is highly profitable by following the general strategy of (1)keeping costs and fares down, (2)offering a superior on-time arrival record,and (3)keeping customers happy.

Jerome's Italian Pizza Is in a Very Competitive Industry,and Its