Greg,a manager at the Rome,Italy,store for an American-owned cell phone company,understands the differences and similarities between American and the Italian customers,customs,culture,and practices.As a result,Greg is very skilled at utilizing either the American or Italian technique that helps him market his products and services to customers in Rome.Greg is an example of a geocentric manager.

Question

Quizplus · Accepted Answer

The successful international manager is geocentric,not ethnocentric or polycentric.Geocentric managers accept that there are differences and similarities between home and foreign personnel and practices and that they should use whatever techniques are most effective.Being an ethnocentric or polycentric manager takes less work.But the payoff for being a geocentric manager can be far greater.

Greg,a Manager at the Rome,Italy,store for an American-Owned Cell Phone