After a morning of global cultural training,Marie,the vice president of marketing,was having lunch with Ann,who will be managing the new office in South Korea.Marie tells Ann,"There are cultural differences between the U.S.and South Korea that will affect the success of our office.For example,I suggest giving a couple of cans of Spam to your larger customers because Spam is considered elegant." Marie's advice to Ann is good,based on the fact that there are all kinds of cultural differences American managers have to get used to in other countries.
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