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Roberto,the Vice President of Marketing,is Talking to Francis,a Sales Manager

Question 98

Multiple Choice

Roberto,the vice president of marketing,is talking to Francis,a sales manager in a foreign office,about several local situations that Francis's reps are facing in their territory.Roberto tells Francis that he believes there are differences and similarities between home and foreign personnel and practices,and that Francis should use whatever techniques are most effective.Trey is an example of a(n) ____ manager.


A) parochial
B) ethnocentric
C) global
D) geocentric
E) polycentric

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