BMW is currently creating interactive Web sites that allow one to build and purchase their own unique car.This type of Web site creates what type of business opportunity?

Question

Quizplus · Accepted Answer

Mass customization is the ability of an organization to give its customers the opportunity to tailor its product or service to the customer's specifications.Customization can be appropriate and is a key competitive advantage regardless of other customer value perceptions.

BMW Is Currently Creating Interactive Web Sites That Allow One