Mary wishes to upgrade her current home communications system.She wants to replace her current Internet,TV,and phone to a fiber optics system.As a buyer,Mary needs to consider the ___.

Question

Quizplus · Accepted Answer

Ideally,your organization would like to be a supplier organization in a market in which there are few substitutes for the products and services you offer.Of course,that's seldom possible in any market today,but you can still create a competitive advantage by increasing switching costs.Switching costs are costs that make customers reluctant to switch to another product or service supplier.What you need to realize is that a switching cost does not necessarily have to be an actual monetary cost.

Mary Wishes to Upgrade Her Current Home Communications System