Doodle Corp.wants to increase customer loyalty toward its currently one-of-a-kind software,Bonkers EP.It does so by offering additional services like automatic updates and free upgrades.Which of the following forces in Porter's model is Doodle Corp.addressing in this situation?
A)Threat of substitute products or services
B)Threat of new entrants
C)Buyer power
D)Supplier power

Question

Quizplus · Accepted Answer

The threat of new entrants in the Five Forces Model is high when it is easy for new competitors to enter a market,and low when there are significant entry barriers to entering a market.