An ideal sales compensation plan will provide a maximum of incentive and security for the sales force,but these goals are mutually incompatible.

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Incentives, such as commissions and bonuses, motivate salespeople to work harder and sell more, but they can also create insecurity as the sales results can be unpredictable. On the other hand, a more secure fixed salary or base pay can provide stability, but may not be as motivating to drive sales results. Therefore, there is a trade-off between these two goals, and it may be challenging to find the right balance in a sales compensation plan.

An Ideal Sales Compensation Plan Will Provide a Maximum of Incentive