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A Major Limitation of the Functional Type of Sales Organization

Question 46

Multiple Choice

A major limitation of the functional type of sales organization is that:


A) Functional executives can only recommend to a field sales manager regarding assignments for the salespeople.
B) Managerial specialists cannot be used effectively.
C) It cannot be used very well if the firm sells a wide line of complex,technical products.
D) Some of the line sales officers or the salespeople may be getting orders from more than one person.
E) None of these.

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