The macro-environmental forces impacting a company's marketing system are generally beyond the sales manager's control.

Question

Quizplus · Accepted Answer

The macro-environmental forces, such as economic, technological, political, and social factors, are external to the company and are not under the direct control of the sales manager. However, the sales manager can analyze and respond to these forces by adjust their marketing strategies to accommodate any changes in the environment that may impact their company's bottom line.

The Macro-Environmental Forces Impacting a Company's Marketing System Are Generally