In the history of selling,canvassers sold a product line from a single manufacturer and used sophisticated,high-pressure sales strategies.
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Q3: The marketing concept is consumer oriented.
Q4: With respect to a company's complete marketing
Q5: In the 1800s,the book agents,who sold books
Q6: All firms today embrace the marketing concept.
Q7: The marketing concept is focused on maximizing
Q9: Personal selling efforts are part of the
Q10: The sales manager generally has control over
Q11: The marketing mix is also known as
Q12: In a production oriented firm,the sales manager's
Q13: Sales is an activity which is separate
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