Using a mix of transaction selling and consultative selling can be consistent with a sound multiple relationship strategy.

Question

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A multiple relationship strategy involves building long-term relationships with customers based on trust and providing added value beyond just the initial transaction. Both transaction selling and consultative selling can be used as part of this strategy, with transaction selling focusing on the immediate sale and consultative selling focusing on understanding the customer's needs and offering solutions that go beyond the initial sale. By using both approaches in tandem, a salesperson can balance the need for immediate results with the desire to build lasting relationships with customers.

Using a Mix of Transaction Selling and Consultative Selling Can