Which of the following is NOT a component of relationship marketing?

Question

Quizplus · Accepted Answer

Maximizing profits is not a component of relationship marketing. Relationship marketing focuses on building long-term, mutually beneficial relationships with customers, which may not always result in maximizing profits in the short term. The other options, such as empowering employees, understanding customer expectations, total quality management, and building service partnerships, are all key components of relationship marketing.

Which of the Following Is NOT a Component of Relationship