Tactics,the activities which must be performed by people in order to achieve the objectives,will most likely succeed if:

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The tactics must be consistent with the overall strategy of the firm to ensure that they are aligned with the long-term goals and direction of the company. Even if a tactic has had high success in the past, it may not be appropriate for the current strategy. Old compensation plans are irrelevant to tactics and should not be a consideration. Conforming to tactics devised by competitors may not be the best approach for differentiation and unique value proposition. Mandates from the top may not always be the best solution as they may not take into account the nuances and complexities of the sales process.

Tactics,the Activities Which Must Be Performed by People in Order