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Regarding Strategic Planning in a Company,it Is Correct to Say

Question 72

Multiple Choice

Regarding strategic planning in a company,it is correct to say that:


A) Corporate strategies generally are not related to marketing goals.
B) The strategic planning adopted for the marketing program generally is limited and guided by the company's strategic sales force planning.
C) Once a company sets its goals,then management should determine the company's broad mission.
D) The primary influence on a company's mission is its marketing strategy.
E) None of these is correct.

Correct Answer:

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