A marketing audit is a comprehensive review and evaluation of the marketing function in an organization, including its strategies, objectives, performance, strengths, weaknesses, opportunities, and threats. It helps identify areas for improvement and optimization, and provides a basis for developing a more effective and efficient marketing plan.

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A Marketing Audit

Question 40

Multiple Choice

A marketing audit:

A) Is a detailed study of a company's income statement.
B) Is a cursory examination to determine whether or not a company is customer-oriented.
C) Is a comprehensive review and evaluation of the marketing function in an organization.
D) Determines a company's relationship with its external environment.
E) Is None of these.

Correct Answer: