Misdirected Marketing Effort Occurs in Many Firms Because

Misdirected marketing effort occurs in many firms because:

A) The salespeople do not ordinarily make their quota.
B) Companies typically find that their sales forecasts are below the figure for sales potentials.
C) Companies do not earn a satisfactory return on investment.
D) Management lacks reliable standards for determining what results should be expected from marketing expenditures.
E) The opening statement is false in that mis-directed marketing effort does not occur in companies which show a good profit rate.