Regarding a strategic sales forecast:
A)It should be done within the broader context of strategic marketing planning.
B)It should guide strategic company planning because the sales force generates the company's revenues.
C)It is not related to strategic business unit (SBU)planning.
D)It usually follows the implementation activities in the management process.
E)None of these is correct.

Question

Quizplus · Accepted Answer

A strategic sales forecast should be done within the broader context of strategic marketing planning to ensure alignment with overall business goals and strategies.

Regarding a Strategic Sales Forecast