The first phase of the consumer buying process is:

Question

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The first phase of the consumer buying process is identifying the problem or need. This is where the consumer realizes that they have a need or want for a particular product or service. They may have run out of a product, need something new or better, or have a new requirement for a particular item. The other phases involve gathering information, evaluating alternatives, researching alternatives, selecting the buying location, and making the purchase.

The First Phase of the Consumer Buying Process Is