Which of the following communication media is marked by low richness and high cost, but also with an especially broad audience of potential applicants?
A) recruitment brochures
B) word of mouth
C) advertising
D) organizational websites

Question

Quizplus · Accepted Answer

Advertising typically has low richness (i.e. it lacks the immediate feedback and personalization of face-to-face communication) and high cost. However, advertising can reach a broad audience, including potential job applicants who may not otherwise be reached through other communication channels such as word of mouth or recruitment brochures. Organizational websites may also have a broad audience, but they typically have higher richness and lower cost compared to advertising.

Which of the Following Communication Media Is Marked by Low