Cultural-including linguistic-diversity is alive,well,and thriving in many countries.Local entrepreneurs and international companies such as Google,Yahoo,and Microsoft that capitalize on that diversity are positioned to succeed.Their success depends,however,in large part on
A) their ability to creatively impose their product on others.
B) their capacity to take a biocultural approach to marketing.
C) external market forces that have little to do with people's cultural, including linguistic, preferences.
D) their ability to hire workers from the markets they hope to enter and teach them the values of their corporate culture.
E) their capacity to follow one of the main lessons of applied anthropology, that external inputs fit best when tailored properly to local settings.

Question

Quizplus · Accepted Answer

The question highlights the importance of cultural and linguistic diversity in different countries and how entrepreneurs and companies can capitalize on it. The best answer is E, as it acknowledges that external inputs or products can be successful if they are tailored to fit the local culture and context. This requires taking a biocultural approach to marketing and understanding the local preferences and values. It is not about imposing products on others or teaching them the values of a corporate culture, but about adapting to the local market forces and consumer behavior. Therefore, companies that follow the main lessons of applied anthropology can succeed in diverse cultural and linguistic environments.

Cultural-Including Linguistic-Diversity Is Alive,well,and Thriving in Many Countries