This chapter's "Appreciating Diversity" account describes how McDonald's was able to succeed in the Brazilian market once it adapted to preexisting Brazilian cultural patterns.This example illustrates
A) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies only in Western cultures.
B) the danger of applied anthropology turning itself into a tool of capitalist interests, which always disregard the culture and well-being of the consumer.
C) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies not just to development projects but also to businesses, such as fast food.
D) applied anthropology's capacity to help foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand.
E) Brazilians' intolerance of foreign goods, because the companies that produce them disregard Brazilian tastes.

Question

Quizplus · Accepted Answer

The example of McDonald's success in the Brazilian market demonstrates how the axiom of applied anthropology that innovation should be culturally appropriate applies not just to development projects but also to businesses. By adapting to preexisting cultural patterns, McDonald's was able to succeed in a foreign market, illustrating the value of incorporating anthropology into business practices. This example also suggests that the success of a marketing strategy requires cultural sensitivity and adaptation, rather than disregarding local tastes and customs.

This Chapter's "Appreciating Diversity" Account Describes How McDonald's Was Able