As one group of scholars has written,the essential role of the public relations program appears to be that of:
A) A window out of the corporation through which management can perceive, monitor, and understand external change.
B) A window in through which society can influence corporate policy and practice.
C) Making sure that the reputation of the CEO is preserved.
D) Both A and B, but not

Question

Quizplus · Accepted Answer

The essential role of the public relations program is twofold. Firstly, it serves as a window out of the corporation through which management can perceive, monitor, and understand external change. Secondly, it serves as a window in through which society can influence corporate policy and practice. Therefore, both option A and B are correct and relevant to the essential role of the public relations program. Option C is not relevant to the essential role of the public relations program, as it only focuses on the reputation of the CEO, rather than the corporation as a whole.

As One Group of Scholars Has Written,the Essential Role of the Public