What media technique is used to promote the general perception of a product or service,rather than promoting its functional attributes?
A) Capstone advertisements.
B) Issue advertisements.
C) Public service announcements.
D) Image advertisements.

Question

Quizplus · Accepted Answer

Image advertisements are used to promote the overall perception or image of a product or service, rather than highlighting its functional attributes. These ads aim to create a positive emotional association with the brand and appeal to the values, beliefs, and aspirations of the target audience. Capstone advertisements are a type of image ad that celebrates a company's achievement or milestone. Issue advertisements focus on a social or political issue and aim to create awareness or promote a particular point of view. Public service announcements are typically used to educate the public about health, safety, or other important issues.

What Media Technique Is Used to Promote the General Perception