Coca-Cola's classic advertisement campaign, "It's the real thing," is an example of:
A) Image advertisements.
B) Capstone advertisements.
C) Public service announcements.
D) Issue advertisements.

Question

Quizplus · Accepted Answer

"It's the real thing" is an example of an image advertisement, which aims to build brand awareness and create a positive image of the product or company in the minds of consumers.

Coca-Cola's Classic Advertisement Campaign, "It's the Real Thing," Is an Example