What describes the practice of businesses using their public relations' outreach in ways to influence the public's opinion of a political or legislative issue of concern to the company?
A) Advocacy advertising.
B) Issue advertising.
C) Capstone advertising.
D) Both A and B, but not

Question

Quizplus · Accepted Answer

Advocacy advertising and issue advertising both involve businesses using public relations to influence public opinion on political or legislative issues.

What Describes the Practice of Businesses Using Their Public Relations