The public relations function is a boundary-spanning role that primarily involves the flow of information to and from the organization.
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Q13: The public may react strongly against a
Q14: The variety of communications channels for public
Q15: Which of these statements is (are)true regarding
Q16: Which of these situations is not a
Q17: A firm must constantly re-establish its brands
Q19: Companies that have name recognition also have
Q20: The way an organization presents itself to
Q21: The corporate reputation of distinction must be
Q22: Which of these channels represents a traditional
Q23: Seeking to restore the firm's reputation takes
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